Getting you up-to-date with last week’s significant new product launches.
Another week has passed, as always, bringing a slew of fresh items.
tech and gadgets
have been announced.
Last week, Audio-Technica unveiled an impressive turntable designed for audiophiles, Beats launched their initial range of charging cables, and Samsung’s innovative Dolby Atmos system became available for buying. However, this only scratches the surface of what was announced.
Here, we’ve compiled all the most noteworthy new releases and announcements you may have overlooked from the last week.

Beats Cables
Beats has introduced its inaugural range of charging cables. These feature the premium woven material employed by Apple for their charging cords and offer multiple configurations including USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning. Among these, the USB-C to USB-C variants are available in four distinct hues—Bolt Black, Surge Stone, Nitro Navy, and Rapid Red—which makes them the initial brightly colored charging cables offered by Apple specifically for iPhones. This distinction also applies as Beats’ offering includes the sole colorful alternatives like the USB-C to MagSafe cables designed for MacBooks besides what Apple provides.
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$19 at Apple (USB-C to USB-C cable)
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$19 at Apple (USB-C to USB-Lightning)
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$19 at Apple (USB-A to USB-C connector)

Audio-Technica Hotaru
The Audio-Technica Hotaru stands out as a premium audiophile turntable known for its distinctive design. Featuring built-in magnets, the top part appears to float over the bottom segment, offering not only a striking appearance but also reducing vibration and enhancing sound quality. Additionally, this upper portion comes equipped with an LED light system capable of illuminating in 20 distinct hues. This limited edition release consists of just 1,000 units.
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ATC SCM20ASL
The ATC SCM20ASL speakers from the renowned British hi-fi manufacturer are compact, active bookshelf models designed for use in smaller rooms. These speakers boast a two-way configuration with a 25mm “S-Spec” dual-suspension tweeter paired with a 150mm “Super Linear” mid-bass driver. Equipped with an integrated Class A/B amplifier capable of providing up to 250 watts continuously, these units aim to offer exceptional sound quality according to their makers. The company claims that they were developed to achieve remarkable clarity, neutrality, rapid transient responses, and powerful yet smooth audio output.
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Skullcandy Method 360 ANC
The Skullcandy Method 360 ANC are noise-canceling wireless earbuds that, most interesting, are a joint collaboration with Bose. They leverage Bose’s audio-tuning technology — called Sound By Bose — and promise to deliver a superior sound than Skullcandy’s previous offerings. They also come with similar silicone ear tips, so they should fit just like Bose’s QuietComfort line of earbuds. At $100 — which will eventually rise to $130 — they promise to be an affordable alternative to Bose’s more premium wireless earbuds.
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$100 at Skullcandy
$130
(23% off)
About the Author:
Tucker Bowe has been part of Gear Patrol’s editorial staff since 2014. Working as a Tech Staff Writer, he monitors all aspects of consumer technology, including headphones, smartphones, wearable devices, and home theater setups. Basically, if it emits light or produces sound, Tucker likely reviews it.